Skip to main content
Being Idea Innovations
software development · new york

Your software development partner for New York teams.

ET overlap hours, senior engineers, and the fast async communication NYC startups and enterprises expect.

Timezone overlap

US Eastern (ET)

Pricing

USD pricing

new york context

Built for the pace of New York product teams.

New York teams move fast. Whether you're a FinTech startup in Midtown, a media company in Tribeca, or an enterprise in FiDi — you need engineers who can keep up, communicate clearly and ship on schedule.

Our ET overlap covers your full working day. No waiting 24 hours for an answer to a blocker. Daily standups, weekly demos, real-time Slack — whatever your team runs.

especially strong for
  • FinTech and compliance platforms
  • Media and content technology
  • Early-stage startup MVPs
  • Enterprise staff augmentation
  • Product modernisation
ET
Timezone overlap
< 4h
Avg response time
100%
Senior engineers
USD
Invoiced in
the being idea difference

Why New York teams build with us

Senior-only teams

100% senior engineers — no juniors learning on your budget. The experienced talent that's slow and expensive to hire locally.

Real timezone overlap

We work your hours. Standups, demos, and blockers handled live during your day — not async messages that land at 2am.

Transparent pricing

Clear engagement pricing in your currency. No FX surprises, no hidden costs, no padded timesheets.

Long-term partnership

Our average engagement is 2.5 years. We maintain and evolve what we build — we don't disappear at launch.

IP-safe & secure

Full NDAs, IP assignment agreements, and security practices aligned to international standards on every engagement.

English-first communication

Every engineer communicates fluently in English, written and spoken. No language barrier, ever.

New York team looking for senior engineers?

We cover ET hours and integrate with your existing workflow from day one.

No long-term contracts
Senior engineers only
US · AU · NZ timezone coverage
14-day trial on retainers